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Newby Teas wins record 15 Gold Awards at UK`s Great Taste Awards

Newby Teas’ continued success independently reaffirms it’s passion for fine teas and unrivalled commitment to quality.

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Dubai, 30 July, 2009: Newby Teas have once again won the highest number of Gold awards with a total haul of fifteen Gold awards at the 2009 Great Taste Awards in the UK. The dominant award winners in the tea category, Newby Teas of London have won 31 Great Taste Awards over the last four years. This continued success independently reaffirms Newby’s passion for fine teas and unrivalled commitment to quality.

The Great Taste Awards from the Guild of Fine Food are the acknowledged benchmark for specialty food and drink and is regarded as the “Oscars” in the trade. The judging standards for the awards devised by the Guild of Fine Food and are the most rigorous in the UK. Judged by two teams of experts working separately, they include leading chefs, food writers and buyers.

Speaking about the awards, Amal Prasad, CEO - Middle East said: “Winning 15 Gold awards in 2009 at the Great Taste Awards is yet another feather in our cap and a great achievement over 2008 when we won 9 Gold Awards – a true sign of our commitment to quality which is par excellence.”

“Newby premium quality teas, available in the UAE, have been making steady growth not only within the retail sector but have been creating a strong impact within the hotel, restaurant and café segment. This is possible simply due to Newby’s focus on providing the highest quality teas with continued process of quality enhancement for all their products.” he further added.

The Newby range of teas include black, white, red and green teas, oolongs etc. with over 170 variants including tisanes, florals, fruit-teas, etc. from across the world. Each of the variants is put through a rigorous process of sampling, tasting and selection and is selected from only the prime seasons.

The company’s dedication to excellence ensures that the Newby Teas of London name is stamped on only the best. Moreover, the state-of-the-art tea packaging and research facility in Kolkata, India, facilitates the preservation the character and quality of Newby Teas.

While being a young company, in addition to the number of awards at the Great Taste Awards, Newby Teas of London have already received accolades and have been recognized with Awards of Excellence in Packaging Design, Top Beverage Supplier to the Hotel Restaurant and Café channel, as well as with gold medals for the outstanding teas in the World Food exhibitions. In addition to being ISO 2005 certified, Newby has received the HACCP (Hazard Analysis and Critical Control Points) certification and BRC (British Retail Consortium) certification which once again support the products as being of the highest quality.

www.newbyteas.com

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Great Taste Award 2009 teas from Newby Teas of London include:

Single Estate Tea category:

- Premier Oolong Window Carton
- White Peony Window Carton
- Jasmine Phoenix Eyes Window Carton
- Needle Green Window Carton
- Longjing Window Carton
- Imperial Himalaya Caddy
- Jasmine Lotus Window Carton
- Fujian Oolong Window Carton
- Keemun Maofeng Window Carton
- Curly White Window Carton
-
Blended Tea Category:

- Imperial Jasmine Caddy
- Kaziaranga Caddy
- Darjeeling Caddy
- English Breakfast Caddy
- Gir Caddy

www.finefoodworld.co.uk

For any additional editorial information, please contact:
Michelle Silva, Oak Consulting FZC
Email: michelle@oakconsulting.biz
Mob: +971 50 781 8568

Note to Editors:

Newby is a London based tea company founded by a family with three generations of experience within the tea industry.

The selection of superior quality tea is an exacting task and an art one that Newby believes the company excels in. Variations in climate, soil, plucking and processing makes every tea unique. Buying only at the prime season, Newby’s tasters evaluate thousands of cups to find those few which stand out in every aspect and to exceed the expectations of even the most discerning tea drinker: excellent leaf appearance, fragrance in the infusion, brightness in the cup with body and flavour.

Newby’s wide range consists of traditional black, green and flavoured teas (including English Breakfast, Green Sencha and Earl Grey, herbals and fruit infusions (including Peppermint, Chamomile and Rosehip & Hibiscus) and a selection of Rooibos infusions (including Rooibos & Saffron). In addition to the comprehensive selection of traditional teas and infusions, Newby offers intriguing and exotic blends such as, Cinnamon and Cranberry flavoured black teas, as well as a growing selection of traditional Chinese green, black, oolang and white teas.




Send an email to Michelle Silva of Newby Teas of London
+971507818568



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