API Funds Engages Suasion Resources to Enhance Advisor Communications and Support Capabilities
API Funds today announced that it has engaged Suasion Resources, a specialized marketing consulting firm that focuses solely on the financial services industry.
May 21, 2013 (FPRC) -- API Funds, a select family of mutual funds using time-honored investment principles and award-winning research, today announced that it has engaged Suasion Resources, a specialized marketing consulting firm that focuses solely on the financial services industry.
“API Funds is committed to providing investment advisors the information and support they need to serve the best interests of their clients,” said David M. Basten, Managing Director of API Funds. “Suasion Resources understands the needs and concerns of advisors. We believe that this new partnership can help us provide advisors the tools and information they need to determine if one or more of the API Funds are a proper fit for their clients’ portfolios.”
“Suasion Resources welcomes the opportunity to work with the talented team at API Funds,” said Jay Nagdeman, President of Suasion Resource. “Our mission is to work closely with API to create communications and sales support initiatives that focus on API’s relevant differentiation and the benefits that their product offerings can provide to investors.”
About API Funds
Since 1985, API Funds and Portfolios have helped clients achieve long-term investment goals using a proprietary investment methodology based on the principles of Modern Portfolio Theory. Each of API’s Efficient Frontier Funds and Master Allocation Portfolios employ a powerful institutional investment management approach that is supported by sophisticated technology and research that covers the full range of asset categories world-wide. The API funds and portfolios enable investment intermediaries to outsource a professional process that applies fiduciary standards and prudent management of globally diversified portfolios. Further information is available at www.apifunds.com.
About Suasion Resources
Suasion Resources is a specialized organization that has provided marketing consulting services to clients in all segments of the financial services industry for over three decades. Suasion Resources provides each client access to an uncommon level of both talent and technique in the areas of strategy formation, creative development and implementation—offered as a totally integrated set of services from a single source. More information is available at www.suasionresources.com.
You should carefully consider the investment objectives, potential risks, management fees, and charges and expenses of the Fund before investing. The Fund's prospectus contains this and other information about the Fund, and should be read carefully before investing. You may obtain a current copy of the Fund's prospectus by calling 1-800-544-6060.
Distributed by Unified Financial Securities, Inc., 2960 North Meridian Street, Suite 300, Indianapolis, IN 46208. (Member FINRA)
Send an email to Randy Erwin of API Funds and Portfolios