Involve Your Senses partners Nat Geo Supercars to explore a new outdoor retail medium
a bid to promote SuperCars show online as well as at ground level retail stores National Geographic Channel has tied up with Involve Your Senses Car Perfumes.
October 22, 2014 (FPRC) --
NEW DELHI: In a bid to promote its new series titled ‘Nat Geo Super Cars’, the National Geographic Channel has rolled out an outdoor campaign. The campaign has been executed by their car perfume partner Involve Your Senses in 8 major cities – Delhi, Mumbai, Bangalore, Chennai, Kolkata, Nashik, Chandigarh, Hyderabad. The 2 month long campaign stared on October 12, 2014.
Luxury meets Performance
Indulging the viewers in the temptation of the most coveted cars in the world, ‘Nat Geo Super Cars’ features actress Lisa Haydon (Queen fame) for promotions. The show would brief viewers on the technology that goes into making the cars and the brains behind the V8s and V12s that inject life into these otherwise lifeless metal beasts.
It will also be interesting to see how these cars are made and how they perform when they are pitted against each other. Especially cars like Lamborghini, Ferrari and Porsche who have a long history of creating timeless classics.
The show is to woo not just a young audience but also those who love cars and are fascinated by the way they work.
Elaborating on the retail car stores and outlets campaign, marketing, National Geographic Channel Network India, conveyed “Outdoor advertising and marketing initiatives for 'Nat Geo Super Cars' included a robust outdoor retail promotion themed around the concept of Performance.
360 degree campaign
“Lisa’s fasciantion for the iconic super cars in a new rugged avatar has been splashed on posters and standees in key locations across all metros. Besides this, the series is being extensively promoted through television on the Star TV network and on channels like MTV, AXN, Max and UTVBindass.
We are also making the most of the Supercar fever that is gripping the country through a facebook contest for 'Nat Geo Super Cars' which gives lucky winners to win car perfumes from Involve Your Senses”, he added.
The campaign uses outdoor media like posters and standees and online media has facebook and twitter to take the contest to the ground level. “It is a burst campaign, spread across the cities to catch the youth. We have also displayed the standees at premium locations like our mall stores, kiosks and exhibitions with a footfall of over 20,000 people. The stores have been selected considering the TG”, said Dinesh Patel, Marketing and Sales Head, Involve Your Senses.
Nat Geo Super Cars is a 20 episode series. The show has gathered quite some momentum and has been noticed as a different formatted show by most brands across the country.
For more details , please contact:
Send an email to Lavanya Chhabra of Involve Your Senses