TheBody.com Launches #RedRemindsMe Campaign to Commemorate World AIDS Day
The campaign launched in conjunction with TheBody.comís exclusive World AIDS Day coverage
November 17, 2014 (FPRC) -- NEW YORK, NY - Remedy Health Mediaís TheBody.com, the complete HIV/AIDS resource, launched the #RedRemindsMe social media promotion. The campaign, launched in conjunction with TheBody.comís World AIDS Day coverage and advocacy resources, will give people from all walks of life a way to demonstrate how HIV/AIDS impacts them. People are invited to submit photos they have taken that incorporate the color red, evoking the theme of the red ribbon that is a globally recognized symbol of empowerment, hope and advocacy in the battle against HIV/AIDS.
ďWe are three decades into the HIV pandemic, but humanity still has a long way to go in terms of understanding the virus and treating those who live with it fairly," said Myles Helfand, the editorial director of TheBody.com. "This campaign gives us a new, unique way to encourage others to creatively -- and publicly -- take their own stand against ignorance, discrimination and unjust treatment of people living with, affected by or at risk for HIV."
Participants will be able to enter the #RedRemindsMe contest by sharing photos that include their opinions about the current state of HIV and how it affects them. Entries will include the hashtag #RedRemindsMe and can be shared via Facebook, Twitter, Instagram, or by way of direct submission on TheBody.com.
A panel of judges will choose one grand prize winner and award that person with two tickets to the annual LifeBeat pre-VMA Concert -- a major event that leads up to the MTV Video Music Awards -- as well as travel accommodations. Past performers of this concert include popular music artists such as Sam Smith, Iggy Azalea, Maroon 5, Ke$ha and many more. Two runner-up submissions will also be selected, and will receive cash prizes.
You can learn more about this campaign and TheBody.comís World AIDS Day coverage by visiting www.thebody.com/RRM. World AIDS Day is on December 1st and photo submissions for #RedRemindsMe are due by Friday, December 12th.
ē Download the campaign video
ē Download the campaign image
TheBody.com's mission is to use the web to lower barriers between patients and clinicians, demystify HIV/AIDS and its treatment, improve the quality of life for all people living with HIV/AIDS and foster community through human connection. TheBody.com and its sister site for health care professionals, TheBodyPRO.com, are part of Remedy Health Media, a leading health information and technology company that helps millions of patients and caregivers live healthier, more fulfilled lives. Learn more at TheBody.com.
Twitter handle: @TheBodyDotCom
Send an email to Kelley DeVincentis of Southard Communications