adMingle launches to become Singapore’s first influencer marketing network
Singapore: adMingle, Europe’s premier social media influencer network, has launched as Singapore’s first influencer marketing network and is changing the way agencies and businesses advertise across social media and instant messaging apps.
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January 26, 2015 (FPRC) --
adMingle has already seen success in other territories from the UK to Russia and it’s now moving to Singapore to provide opportunities for agencies and businesses who want to promote themselves through social media but are fed up of spending their advertising budget on somebody else’s audience. adMingle works by matching the passion of their influencers (nano-publishers) with the campaigns of their advertisers and paying their publishers for views and interactions across multiple social media platforms and instant messaging apps. They’re engaging with thousands of real people, (not only a few web celebrities), with real interests and are creating real engagements across social media and instant messaging apps providing a far better return on investment. CEO of adMingle Singapore, Oz Aksugur says:
“Increasingly it has become harder and harder to advertise across social media channels, yet for agencies and clients, there are huge benefits to owning this environment, as long as it’s done correctly. We need to stop blasting social media with irrelevant ads and instead actually work within social media to put influencers in front of prospects with the right message at the right time. This is what adMingle has been successfully doing across Europe and we’re excited about our future in Singapore and the rest of Asia.”
When mentioning adMingle’s growth in Singapore and the Asian market, Oz Aksugur added
“We’re launching in Singapore as we feel it’s a strong market for our unique proposition but we’re already making plans for Malaysia and Indonesia as we feel they are also countries that will thrive with our services.”
As well as creating a new network for advertisers to take advantage of, adMingle is also taking away some of the work. When an agency or client signs up to adMingle they become an advertiser, to start their first campaign all they need to do is:
Upload the content they want to share across social media and instant messaging apps
Choose their target audience
Define their budget
adMingle’s large influencer network and proprietary technologies will then take care of the rest
Contact hundreds or thousands of potential brand advocates, known as influencers/publishers, with the advertiser’s content
Influencers opt-in to engage and then publish across their social profiles
adMingle tracks each influencers automatically, monitoring and reporting on the campaign live
adMingle offers four types social media campaigns for their advertisers: Awareness, Clicks, Leads and Acquisitions. Each one is tracked and charged accordingly, CPM (Cost Per Thousand), CPC (Cost Per Click), CPL (Cost Per Lead) and CPA (Cost Per Acquisition). Based on their business and campaign objectives, advertisers simply choose the appropriate one only pay for the measured results. If an agency or business would like to sign up to adMingle they can do so at www.admingle.sg.
About adMingle: adMingle was started in 2012 in Europe, and has since grown into a network of 12 countries, including the UK, France, Italy, Germany, Russia, Holland and now Singapore. adMingle, a social media advertising network, is changing the way users and advertisers connect in a more productive way online. They’re using their publisher’s passions to share their advertiser’s message to create a network of better advertising on social media, whilst allowing individuals to become publishers in their own right, and monetise their interests and social shares. adMingle currently work with a growing list of brands, publishers and e-commerce companies globally such as: Unilever, Ford, Levi's, MasterCard, Microsoft, AIG, Durex, Alitalia Airlines, Ray Ban and Skyscanner. Some of adMingle’s agency partners include: Mindshare, Carat and Starcom.
Send an email to Oz Aksugur of adMingle Singapore
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