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Thermalabs Iris Folding Beach Chair is Now Available in the Market

Thermalabs has introduced a new beach chair in the market.

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January 17, 2017 (FPRC) -- Cosmetics big-brand Thermalabs has today introduced a brand new beach chair to the market. The new product is going by the name ‘Iris’, and is a portable, folding armchair that is meant for both indoor and outdoor use. Thermalabs has launched a number of beach chairs and other beach-convenience products this year. Earlier in the week, the company introduced its beach bed, which is a portable relaxation bed that can be used at the beach, at campsites, public and private parks.

Thermalabs is an American firm that became popular due to its production of organic and natural tanning formulations. When the company hit the market some three years ago, it attracted due to its ability to make top-quality products that delivered a beautiful tan faster than the competition’s products. Thermalabs first-ever product was a tanning lotion known as ‘America’s Gold Standard Tanner’. This was an affordable but effective product built from well-known skincare ingredients such as Aloe Vera and Japanese Green Tea. It delivered a sexy tan within the confines of healthy. Following a strategic pre-marketing campaign by Thermalabs, the Gold Standard Tanner recorded significant success. It sold over 10,000 units in week one and attracted ample free coverage by top industry blogs. Thermalabs was able to ride on this success wave to build a lasting, strong brand.

Over the last few years, the company has increasingly switched focus from self-tanning to beach convenience. Although Thermalabs still manufactures tanners and tanning accessories, the company has doubled its efforts in the beach convenience space. The company’s product portfolio in this niche includes beach tents, beach clothing, and beach chairs. Under the umbrella name ‘Tent World’, Thermalabs has manufactured at least 8 different tents for the market. Each of these is named after a planet in the solar system, based on its features and relative size. The company’s range of beach T-Shirts is also something to go by. Each T-Shirt features a fascinating image and some interesting text to represent the wearer’s love for the beach life. Alex Howard, the company’s coordinator for marketing and branding activities, has said that Thermalabs is indeed considering changing its slogan from ‘self-tanning reloaded’ to ‘life’s a beach’.

Thermalabs Iris Folding beach chair is available in pink color and will ship with a free carry bag. According to Mr. Howard, this chair features a modern style and is lightweight so it can be carried to any outdoor location. The chair works and looks great on the beach, campsites, public parks, and any other outdoor location. It’s built from a durable polyester fabric wrapped around a sturdy steel frame. It also comes with an inbuilt cup holder that can be used to hold any beverage. The company has said that Iris Folding beach chair will be available to users via its official website – Thermalabs.com.

For more information contact James Harvey of Thermalabs

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