FirstCry is People’s First Choice: Voted “Most Popular Online Site”, an Online Baby and Kids store was conferred with the coveted “Most Popular Online Site” award in the recently concluded Child Awards held at Delhi. This recognition is a testimony of's prevalence since the award comes from the world renowned Child magazine and through a poll that is completely unbiased and credible.

April 12, 2013 (FPRC) -- PUNE, Maharashtra, India - In the recently concluded Child Awards at Delhi, was awarded the “Most Popular Online Site”. This is another feather in the cap of the e-commerce store that focuses on baby and kids products. is Asia's Largest Online Portal for Baby and Kids products. Babyoye and Flipkart were the other sites nominated in the category.

Says Supam Maheshwari, Founder Director, “Since our inception, our philosophy has been to solve the pain of shopping for parents. Nothing makes us happier than times such as these when customers tell us that we’re succeeding in our mission. As an overarching leader in our space, we will continue to work towards providing the best brands, products and service and therefore continue to wow parents.”

The Child Awards are a measure of the people’s voice. Child magazine, one of the most reputed parenting magazines in the world, carried the questionnaire for four months in 2012 and also promoted the poll through its Facebook page. Thousands of readers responded to the poll via mail and online and the results were collated internally. The poll is entirely a reflection of the readers mandate and Child magazine did not intervene in any way.

Commenting on the award, Anuj Jain, Sr Vice President Marketing, said “The award, coming from the world renowned Child magazine and through a poll that is completely unbiased and credible, is special and for us it is like Mommies saying “we love you”. We enjoy one of the highest customer repeat rates in the industry, standing at over 50% and this award reinforces the reason why. We humbly accept the award as encouragement to work harder for Mommies and listen harder to Mommies, after all Mommies know best!” is the clear leader in its niche and, if industry estimates are to be believed, the portal would have close to 50% share of the online baby and kids market and far ahead of the second player. The business has been innovative on a lot of fronts including starting its own delivery infrastructure to control delivery times, operating a chain of franchisee stores to increase customer reach and starting a loyalty program for customers, to name just a few. also has a sister site to cater to the lifestyle needs of customers. allows the FirstCry customer base to shop for all its needs at one go – two sites, one cart and the same high quality service. It’s clear that is setting the standard to delight parents and the Child Award comes as one announcement of this.

With over 70000+ items from 400+ top International and Indian brands like Mattel, Ben10, Pigeon, Carter’s, Avent, Chicco, Funskool, Nuby, Farlin, Medela, Pampers, Disney, Barbie, Gerber, Mee Mee and so on, is a one-stop online store for baby and kids products. promises best prices, fast delivery and even makes shopping risk-free with a cash on delivery option. listens to Mommies because ‘Mommies Know Best’ - no wonder it is Asia’s largest online baby and kids store.

For more information contact Anuj Jain of Brainbees Solutions Pvt. Ltd.  (

Keywords:, children magazine, child awards

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