Shriram Automall Launches Driving Your Trust Programme

While encouraging customer participation in SAMIL’s bidding events, the DYT Programme was inaugurated by Mr. Umesh G. Revankar (MD of STFC) during the launch of company’s new Automall in Bangalore.

March 14, 2014 (FPRC) -- Bangalore, February 15 & 16, 2014 – Customers are like living asset for any business. Success cannot be defined without a humble participation from them. Every business makes best possible efforts not only to attract more and more customers but also to make their engagement fruitful by offering regular benefits.

Shriram Automall India Limited (SAMIL), a 100% subsidiary of Shriram Transport Finance Company (STFC), takes an initiative to acknowledge the long-term association of its customers by launching Driving Your Trust (DYT) Programme. Under this programme, the company is going to serve Privileged Bidder Cards, including Star Bidder Card, Premium Bidder Card and Platinum Bidder Card, to its customers.

While encouraging customer participation in SAMIL’s bidding events, the DYT Programme was inaugurated by Mr. Umesh G. Revankar (MD of STFC) during the launch of company’s new Automall in Bangalore. In the presence of significant names under SAMIL’s group, including Mr. Sameer Malhotra (CEO of SAMIL), Mr. Sudarshan Holla (Executive Director & CEO - South Zone of STFC) and Mr. C. Madaiah (VP of STFC), the company distributed numerous Privileged Bidder Cards at the inauguration.

“Driving You Trust Programme is completely dedicated to acknowledge the participation of customers in SAMIL’s bidding events. By serving Privileged Bidder Cards, the company aims at making the association of its customers extremely beneficial on a long-term basis,” said Mr. Umesh G. Revankar, MD of STFC.

While Star Bidder Card is applicable for all registered customers of SAMIL, other cards are applicable from time to time after achieving a certain eligibility criteria. With less of formalities for enrollment, these cards assure a quick and easy registration process for all card holders at any bidding event of the company. Along with various special benefits from time to time, these cards make the participation of customers at any Shriram Automall, pan India, extremely flexible. The card holders are also entitled to a discount on registration in SAMIL’s online bidding platform.

“At SAMIL, consistent efforts have been taken to make the trade of used vehicles and equipment completely organised and lucrative for India. With the launch of DYT Programme, the company has taken yet another initiative to make bidding an exciting experience for its customers,” quoted Mr. Sameer Malhotra, CEO of SAMIL.

Through a perfect blend of physical bidding, online bidding, one stop classified and private treaty, SAMIL serves the most organised and transparent bidding platforms for acquisition and disposal of pre-owned vehicles and equipment in India. By taking this initiative, the Company aims at enhancing its brand recognition to a great extent so that its every customer builds up a long-term relationship.

About STFC

Shriram Transport Finance Company Limited is the largest asset financing NBFC with Assets under management of over 52,000 crores. The company is a leader in organized financing of pre-owned trucks with strategic presence in 5-12 year old trucks and a market share of around 25%. It has a pan India presence with a network of 630 branches, and employs 18,078 employees including 11,243 field officers. The company has built a strong customer base of approx. 1.10 mn. Over the past 34 years, it has developed strong competencies in the areas of loan origination, valuation of pre-owned trucks and collection. It has a vertically integrated business model and offers a number of products which include: Pre-owned CV financing, New CV financing and other loans like accidental repair loans, tyre loans and working capital finance, etc. For more information please visit
About Shriram Automall India Limited (SAMIL)

Established in 2011, SAMIL acknowledges the market needs of automobile industry with an extensive range of used vehicles and equipment. While constructing a well-organised arena for trade, SAMIL has conceptualized a perfect blend of physical bidding, online bidding, one stop kiosk and private treaty to give a professional shape to its every transaction. On these trading platforms, every esteemed brand finds an indelible space amongst a plethora of options in second-hand commercial vehicles, construction equipment, tractors, cars & SUVs, 3 wheelers and 2 wheelers. While coating every deal with sheer excellence, the company craves for consistent evolution by regularly updating its allied services, namely parking, valuation, new look (refurbishment) and easy finance (through STFC).

The company has already launched its well-structured Automalls in 30 key locations across India. In addition, there are more than 100 bidding locations available for customers along with 67 strategic parking locations pan India.

For more information, please contact:

709, Best Sky Tower,
F-5, Netaji Subhash Place,
Pitampura, Delhi-110034
Tel: 011-41414444
Fax: 011-42414444

For more information contact follow samil of  (

Keywords: driving your trust

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